About DuoSquare
Two squares. Two disciplines. One consultancy built on the conviction that AI in media only works when you understand both.
Most AI projects in media fail for the same reason: the AI experts don't understand media, and the media experts don't understand AI. Beautiful models get built that ignore editorial reality; ambitious workflows get designed that no model can actually support.
DuoSquare exists to close that gap. We've spent years inside media organizations — in content operations, broadcast technology, and digital product — and years building machine-learning and LLM systems that run in production. That combination lets us see both what's possible and what's practical.
We stay deliberately small and hands-on. When you work with DuoSquare, you work with the people who actually do the work — no handoffs to a junior bench, no 200-slide decks in place of working software.
How we think
Working software over slideware
Strategy matters, but we measure success by what runs in production and what your team actually uses.
Domain first, technology second
We start from your editorial and business reality, then choose the technology — never the other way around.
Honest about AI's limits
We'll tell you when AI is the wrong answer. Trust is worth more to us than a project fee.
Leave you stronger
Every engagement includes knowledge transfer, so your team can own and evolve what we build together.